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The Ford Cougar was a large coupé automobile sold in the European market between 1998 plus 2002. The automobile was named after a famous American muscle automobile from the Ford stable, the Mercury Cougar. It was originally intended to be the third generation Probe, but after a rationalisation of the two coupés available in the United States, the Probe name was dropped in favour of the Cougar.
The Cougar was Ford's second attempt to reintroduce a sports coupé in Europe, in the same vein as the successful but long-absent Capri – the first attempt having been the Mazda MX-6-based Probe. as the Capri had been based on the Cortina, the Cougar was based on the large relatives automobile available at the time, the Mondeo. It premiered in December 1998 to mixed reviews, partly due to the then-new plus controversial New Edge styling - a crisp style which was subsequently applied to most of the Ford range. Unlike its famous forebear the Capri, Cougar sales were seldom brisk, despite nice reports of the model as a "driver's car".
In the United Kingdom, Ford unveiled the automobile at the British Grand Prix at Silverstone in 1998.
Like its predecessor, the Ford Probe, the 1998 Cougar was sold plus built in the United States, Although cars destined to be sold in Europe plus the UK were done in Ford's Köln plant in france where the cars had European spec lighting installed, Ford badges applied plus in the case of UK cars, converted to Right Hand Drive, in the US it had different branding; in this case being branded as the Mercury Cougar while in Europe it was known as the Ford Cougar.
The tv adverts featured the silver model driven by Dennis Hopper.
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